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Sugar Eye Told You So! Waterproof Eyeliner Review – Black Swan

(Last Updated On: September 15, 2017)

Hello sweethearts! One cosmetic and makeup brand that has really emerged as a competition to regular makeup brand in India is Sugar Cosmetics. This brand is gradually growing into a preference for me for their superior quality products and agreeable prices as compared to many cosmetics brands. I also want to mention that most of their products have really innovative names! Today, I will be talking about Sugar Eye Told You So! Waterproof Eyeliner Review – Black Swan. Now, don’t tell me that does not sound interesting!

Sugar Eye Told You So! Waterproof Eyeliner Review

Product Name: Sugar Eye Told You So! Waterproof Eyeliner in the shade 01 Black Swan

Price and Quantity: It retails for INR 699 for 1.7 ml of the product.

Shelf Life: Use before 36 months from mfg!

Product Claims: If you tend to think of eyeliner application as a tedious and time-consuming task, this eyeliner is for you! This new eyeliner from SUGAR makes application a breeze and defines your eyes like no other!

Sugar Eye Told You So Waterproof Eyeliner Black Swan swatches

This one comes with a long handle and tip like brush that is especially-designed to make the application easy. Eye Told You So! Sets with a gorgeous silky-matte finish that just does not smudge, budge or peel off.

It claims to stay on for your lids for 24 hours straight without smearing and is absolute must-have for anyone looking to create some extra magic with their eyes!

Availability: You can get Sugar eyeliner online! You can buy here.

Swatch: In the image below. The brush is good to play with.

Sugar Eye Told You So Waterproof Eyeliner Review

Key Ingredients: Water, Alcohol Denat., Polyurethane-35, Glycerin, Coco-Glucoside, Phenoxyethanol, Dodecane, Ethylhexylglycerin, Ammonium Acrylates Copolymer, Xanthan Gum, Simethicone, Steareth-4, Caprylyl Glycol, Steareth-20, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfate, Tocopherol, Sorbic Acid May Contain: C.I. Nos. 77491, 77492, 77499

Packaging and Appearance: The packaging of this eyeliner resembles that of most Sugar Cosmetics products. It come in a Black coloured cardboard packaging that has some nice graphics on it.

Sugar Eye Told You So! Waterproof Eyeliner

The carton also has other product details on it. The box houses a sleek pen like eyeliner. The tube looks classy and needs to be rotated to remove the cap cum brush. The packaging is airtight.

Smell: There is no perceptible smell.

My Experience: Now let’s talk about Sugar Eye Told You So! Waterproof Eyeliner review aka my experience in detail. The wand of this liner is long that makes applying the eyeliner a cakewalk.

The brush has a fine tip like appearance that allows precise application. It would go well with the Sugar Twist and Shout Fadeproof Kajal – Still Got The Blues which is a pretty cobalt blue shade.

Sugar Eye Told You So Waterproof Eyeliner Review Black Swan

The formulation is such, that it goes on your eyelids, ever so smoothly. A maximum of two swipes are all that are needed for a beautiful, matte, jet-Black finish. You can build up the thickness of the line, very neatly with this brush.

I am surely going to retain this wand for my other liners also. The fine control over the brush lets you  create fine cat eye and winged looks. This eyeliner is indeed smudge-proof and peel-proof.

The consistency of Eye Told You So smudgeproof eyeliner is neither too thick nor too runny. I will like to mention that it is not totally waterproof. The lasting power of this liner is 6-7 hours approximately.

Sugar Eye Told You So! Waterproof Eyeliner Black Swan

Honesty, 24 hours is too much of a claim. This one has proven itself to be a good choice for parties as well as daily use and I am totally obsessed with this.


  • Sleek packaging that is very travel friendly one
  • Very thin tip and flexible applicator brush
  • Matte finish
  • Bold jet black shade
  • superior pigmentation
  • Smooth texture
  • Dries up fast
  • Smudge-proof, peel-proof and water resistant
  • Decent lasting power of approx. 6-7 hours


  • Only available online
  • 24hr claim is little too much
  • Cannot be called 100% waterproof

Jhalli Diva Verdict: 4.5/5

Do I recommend?

Yes, it is totally worth your money and ya do go for it!

Will I Repurchase?

I am surely going to repurchase this one as it is a perfect liquid liner with a high quality brush. It has performed good enough for me.

Overall Summary: Sugar Eye Told You So! Waterproof Eyeliner is a beautiful black shade that is long lasting and smudge proof. I feel it totally justifies the cost. A big thumbs up from me for this one.

~ Apoorva

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