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ELF Velvet Matte Lipstick Ruby Red Review & Swatches

(Last Updated On: June 16, 2019)

Hey pretty ladies! If you follow my posts, you must be knowing that I mostly review skincare products as I feel that beautiful skin itself is enough to make you feel confident. However, every now and then a little splash of colour here and there does not hurt anybody! I do like wearing lipsticks on special occasions or events. Out of all the lip shades that I have, I am a bit partial towards Reds for party wear! ELF Velvet Matte Ruby Red is the fourth red lip shade I have purchased within last 2 years. Let’s read down below for knowing further details about ELF Velvet Matte Lipstick!

ELF Velvet Matte Lipstick Ruby Red Review & Swatches

Product Name: ELF Velvet Matte Lipstick in the shade Ruby Red.

Price and Quantity: It retails for $3  for 4.1 grams.

Availability: This lip colour can be bought from ELF counters in malls or online as well.

Ingredients: Pentaerythrityl tetrabehenate, C12-15 alkyl benzoate, octyldodecanol, silica, phenyl trimethicone, polyethylene, mica, microcrystalline wax (ceramicrocristallina), copernicia cerifera (carnauba) wax, VP/eicosene copolymer, lecithin, polyhydroxystearic acid, isopropyl myristate, polyglyceryl-3 polyricinoleate, arganiaspinosa (argan) kernel oil, rosa multiflora fruit extract, tocopheryl acetate (ve), neotame, phenoxyethanol, caprylyl glycol, May contain: titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 40 lake (CI 16035), red 7 lake (CI 15850), red 6 lake (CI 15850), yellow 6 lake (CI 15985), yellow 5 lake (CI 19140), red 27 lake (CI 45410).

Shelf Life: 36 months from the date of manufacture.

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Packaging and Appearance: ELF Velvet Matte lipstick comes enclosed in a black colored cardboard carton that looks quite classy. The shade can be made out through the packing. Unfortunately, I have misplaced the cardboard box of this one. All important details like ingredients, manufacturing details etc. were mentioned too.

ELF Velvet Matte Lipstick Ruby Red Review

The lipstick bullet is black in colour too. The base of the lipstick is done in the shade contained inside. The cap closes tightly with a snap. It would not budge while travelling from what I noted! The lipstick bullet is of standard size.

Smell: There is no perceptible smell in this lipstick.

Directions for use: It is best to moisturize and exfoliate your lips prior to using matte lipsticks to avoid drawing attention to dry flakes. You may use this lip colour directly over lips or can use a lipstick brush as well.

Lip swatches: Please check out the picture below.

ELF Velvet Matte Lipstick Ruby Red Lip Swatch

My Experience: Earlier, I was not very aware of cruelty free cosmetics but after reading this article on Jhalli Diva, I am trying to change my habits at least while buying new products. This lipstick from ELF involves no animal testing.

Upon application of two coats, it sets with a beautiful matte finish. The best part is that in spite of being a matte color, it does not strip off moisture from your lips. This lip color has been infused with the nourishing goodness of Argan Oil, Rose, and Vitamin E in order to condition your lips.

ELF Velvet Matte Lipstick Ruby Red

Shade: The shade itself is a beautiful mix of Red and Maroon.

Texture: The texture of the ELF Velvet Matte lipstick is silky and it glides quite comfortably on my lips.

Lasting power: The staying power is commendable and you do not need to bother about touch ups for at least 3 to 4 hours. After meals though, it does transfer a bit.

Pigmentation: The pigmentation is pretty good so, a good choice for people with pigmented lips. Lots of other deeply pigmented shades are available in this range if red is not your choice.

ELF Velvet Matte Lipstick Ruby Red Swatches

Finish: It ends up providing a comfortable silky matte finish.


● Classy looking packaging
● Easy to find from the stash because of colour coded packaging
● Sets in a nice matte finish
● Does not dry out lips
● Good coverage for pigmented lips
● Shade would suit a good range of skin tones as it is neither too popping not too warm
● Hassle free as it does not bleed and does not need very frequent touch ups
● No animal testing
● Affordable


● You need a makeup remover to remove the stain entirely from your lips

JhalliDiva Verdict: 4/5

Will I repurchase?

I probably would as I like the shade and this brand is promoting no animal testing too.

Do I recommend?

I surely recommend this lipstick for all skin tones and for people who love wearing Reds but are shy of too bright Tomato Reds

Overall Summary: E.L.F. Cosmetics Velvet Matte Lipstick Ruby Red is a balanced Red shade for day as well as night time wear. It has not disappointed me texture, pigmentation and stay wise so, I have all the reasons to give it a big thumbs up!

~ Apoorva Bhandari

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10 thoughts on “ELF Velvet Matte Lipstick Ruby Red Review & Swatches

  1. Lovely review… I’ll definitely try this shade because I don’t like bold shades..this shade is perfect for me

  2. this shade looks pretty good matte finish always attract me 🙂 loved the review ! #jhallidiva

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